The Parlay brand family
One brand. Multiple experiences.
Parlay is BLE’s hospitality, sports, and gaming brand family. Its current expressions include Parlay, Parlay on Ninth, Parlay Detroit, Parlay Sports, and Parlay Gaming.
Hospitality
Parlay connects venue, food, beverage, nightlife, sports, and entertainment experiences. Parlay on Ninth and Parlay Detroit express that identity in distinct markets and contractual settings.
Sports and gaming
Parlay Sports and Parlay Gaming extend the family into sports fandom, strategy, competitive play, teams, players, and franchise-building.