Brands and concepts
A diversified operating footprint.
The selected BLE portfolio includes the Parlay brand family and references to Park Social, Rumor Bar Lounge, LaRue, Strive Wellness, and Harvest Foundation.
Hospitality and entertainment
Parlay, Parlay on Ninth, Parlay Detroit, Park Social, Rumor Bar Lounge, and LaRue reflect venue, restaurant, lounge, and entertainment concepts.
Sports, gaming, wellness, and community
Parlay Sports and Parlay Gaming extend the Parlay identity into digital and competitive experiences. Strive Wellness and Harvest Foundation represent wellness and community-oriented work.